Case Study: Local Now boosts app installs and viewing minutes with Nebo Agency

Local Now boosts install volume 43% with Nebo Agency

Local Now, a subsidiary of The Weather Group, needed to create awareness and drive installs for its newly-launched free news streaming app. Their historical audience skewed older and male, but their content was more engaging for a new target audience of working women. They partnered with Nebo Agency to develop an innovative digital advertising strategy and compelling creative to reach this demographic.

Nebo implemented a cross-channel digital advertising strategy, creating unique and localized creative for platforms including Google Ads, Facebook, Instagram, and Roku. The solution leveraged severe weather coverage from The Weather Channel and used both static and video ads tailored to specific audiences. Nebo's efforts resulted in a 43% increase in app install volume over six months and an average 20% monthly increase in minutes watched.

Local Now