Case Study: LexisNexis Risk Solutions achieves a 96% decrease in paid cost per lead acquisition with Nebo Agency

LexisNexis Risk Solutions cuts paid cost per lead acquisition by 96% with Nebo Agency

Nebo Agency was hired by LexisNexis Risk Solutions to redesign its global website. The challenge was to create a single site that could effectively generate leads worldwide while serving five distinct internal go-to-market strategies and a vast range of products across numerous countries.

Nebo implemented a research-focused, user-centric design solution, beginning with stakeholder and customer interviews to inform the process. The agency used interactive prototyping, atomic design for a flexible component system, and extensive iterative usability testing. This approach resulted in a cohesive global website that decreased paid cost per lead acquisition by 96% for LexisNexis Risk Solutions.

LexisNexis Risk Solutions