Case Study: Interface drives stronger global engagement with Nebo Agency

Interface boosts sample order rate 200% with Nebo Agency

Nebo Agency was hired by Interface, a global innovator in design, manufacturing, and sustainability, to address the challenge of driving interest and awareness among its diverse global audience of designers, architects, and other specifiers. The customer needed to adapt its digital marketing to reach these audiences who were increasingly using a digital-first, self-service approach to brand engagement.

To solve this, Nebo Agency overhauled Interface’s digital campaigns across paid media, social, SEO, and creative. The vendor implemented buyer-journey focused campaigns designed to both educate and inspire the target audiences. This strategic shift yielded significant results, including a 200% increase in sample order rate and a 60% decrease in cost per action, while strengthening global customer connections.

Interface