Case Study: Georgia Power drives social engagement and energy-saving awareness with Nebo Agency

Georgia Power drives social engagement with Nebo Agency using custom videos and energy-saving tips

Georgia Power, a major electric utility, partnered with Nebo Agency to educate its customers across the state on ways to save energy. The challenge was to communicate core energy-savings tips in a fresh and engaging way on social media to reach its audience of 2.6 million.

Nebo developed a solution involving custom-illustrated and animated videos for social channels. Each video transformed a specific energy-saving tip into a mini-narrative. This approach drove significant engagement and website visits for Georgia Power, successfully informing consumers on how to improve energy savings in their homes.

Georgia Power