Case Study: Georgia Institute of Technology increases MBA enrollments with Nebo Agency

Georgia Institute of Technology boosts MBA enrollments in record time with Nebo Agency

The Georgia Institute of Technology needed to increase awareness and demand for its world-class traditional and executive MBA programs among prospective students who were just beginning to consider this type of degree. To meet this challenge, they partnered with Nebo Agency.

Nebo implemented a comprehensive digital strategy using geo-targeted pay-per-click campaigns, display ads, and retargeting to connect with the university's target audience. This solution from Nebo successfully increased information session sign-ups, filled course openings in record time, and achieved a 6% PPC conversion rate. Notably, over a third of all conversions came from display ads, effectively capturing demand from people who were not actively searching for an MBA.

Georgia Institute of Technology