Case Study: Centennial Yards builds excitement and earns 200+ media placements with Nebo Agency

Centennial Yards secures 200+ media placements with Nebo Agency

The customer, Centennial Yards, faced the challenge of introducing its massive $5B development project to a skeptical public in Atlanta. The vendor, Nebo Agency, was engaged to build awareness and generate excitement through public relations and social media strategies ahead of the project's official groundbreaking.

Nebo Agency implemented an integrated strategy focused on earned media and organic social growth. This approach secured over 200 media placements with 1.7 billion impressions and a 97% positive sentiment. Nebo also grew the social media presence significantly, adding nearly 5,000 new followers and driving over 500,000 organic social impressions.

Centennial Yards