Case Study: Cariloha boosts e-commerce revenue with Nebo Agency

Cariloha boosts social revenue 263% with Nebo Agency

Cariloha, a sustainable textile company specializing in bamboo-based products, faced a significant challenge when the COVID-19 pandemic disrupted travel and forced nationwide store closures, necessitating a rapid shift to prioritize online sales. To achieve this, they enlisted Nebo Agency to consult on their social media strategy and manage paid campaigns.

Nebo Agency developed a content-driven, full-funnel social media strategy. This involved creating detailed audience personas to inform both paid campaigns for customer acquisition and a revamped organic presence focused on user-generated content and the #LiveCariloha lifestyle hashtag. The solution was highly successful, exceeding revenue goals and ROAS benchmarks. Nebo Agency helped drive a 263% increase in social revenue and a 1,175% increase in ad engagement, transitioning Cariloha into a serious e-commerce contender.

Cariloha