Case Study: Brookdale increases move-ins and ROAS with Nebo Agency

Brookdale increases ROAS 269% year over year with Nebo Agency

Brookdale, a major senior living provider, faced the challenge of understanding an emotionally complex buyer journey and connecting with diverse audiences, including potential residents, their families, and medical professionals. They hired Nebo Agency to overhaul their digital marketing strategy, which was inefficient and lacked audience-specific targeting, leading to a low return on ad spend.

Nebo Agency implemented an integrated campaign, restructuring paid media and social media strategies to align with the buyer journey. This included geo-targeted campaigns, platform-specific social content, and new tracking tools. The solution delivered significant results: move-ins increased by 60% year-over-year while ad spend decreased, and return on ad spend grew by 130%. Nebo's efforts also drove over $245 million in lifetime value for Brookdale.

Brookdale