Case Study: Illy Coffee achieves stabilized Amazon growth with Neato

illy Coffee drives YoY revenue growth with Neato through Buy Box stabilization

The customer, illy Coffee, a premium global coffee brand, faced significant challenges in maintaining its premium positioning and growth for its Classico Aluminum Capsule line on Amazon. The vendor, Neato, was engaged to address issues of Buy Box instability, pricing inconsistency, and margin pressure that were stalling growth.

Neato implemented a strategy focused on Buy Box recovery and stabilization by aligning pricing enforcement and inventory health. They defended high-intent branded search terms and introduced margin-first campaign segmentation. This solution restored control and ownership for illy, leading to significant year-over-year revenue growth without discounting, preserving premium pricing and unlocking scale.

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