Case Study: Earth Animal achieves Amazon growth and stronger conversion with Neato

Earth Animal boosts CVR 5.8 points with Neato

Earth Animal, a provider of high-quality natural pet wellness products, faced challenges with fragmented growth and a lack of pricing control on Amazon. They partnered with the vendor Neato to address these distribution and supply chain issues and to enhance their brand visibility.

Neato implemented a strategic overhaul that included intent-based campaign segmentation and education-led conversion optimization. This solution resulted in a significant 204% sales increase for a key product, a +5.8 percentage point portfolio-wide conversion rate lift, and improved dominance within its category on Amazon.

Earth Animal