Case Study: Dot's Pretzels achieves stronger Amazon growth and profitability with Neato

Dot's Pretzels improves CVR and paid efficiency with Neato

Dot's Pretzels, a large snack brand, faced the challenge of scaling growth for its high-velocity Southwest Seasoned pretzel SKU in a saturated market. The product was constrained by keyword overlap with its flagship Original flavor, shared campaign budgets, and undifferentiated positioning. Neato was engaged to help the brand achieve more efficient, profitable growth on Amazon.

Neato isolated the Southwest flavor in its own dedicated campaign ecosystem to prevent budget cannibalization and improve its market signal. Their strategy focused on flavor-specific conquesting, rank defense, and strengthening multipack offerings. This solution led to an increased conversion rate across top SKUs, improved paid efficiency, and stronger rank stability for Dot's Pretzels.

Dot's Pretzels