Case Study: Simmons Bedding achieves increased online sales, customer engagement and faster fulfillment with Nearly

Simmons takes its store online with Nearly and strengthens its brand reputation

Simmons Bedding, a global mattress retailer with operations across five continents and annual revenue of US$2.3 billion+, wanted to move its showroom experience online to improve customer engagement and compete more effectively. Simmons partnered with Nearly to build an ecommerce store and combine it with delivery and marketing tools (including integration with the MoveX delivery management system) to launch a seamless online shopping experience.

Using Nearly, Simmons implemented a location-aware storefront with easy search/filtering, multiple payment options, favorites, inventory management, loyalty programs and automated marketing/analytics, plus MoveX-powered automatic order sync for faster dispatch and real-time tracking. The Nearly solution produced a drastic increase in purchases, 1.5× repeated customers, improved customer engagement and brand loyalty, and more efficient fulfillment and stock management.

Simmons Bedding