Case Study: SumerSports builds an advanced NFL quantitative analysis tool with NearForm

SumerSports delivers a draft-day MVP in time for the NFL season with NearForm

NearForm partnered with SumerSports, which faced the challenge of streamlining the complex and cognitively demanding team decision-making process for NFL general managers, especially in the lead-up to the annual draft. The conventional approach, which relied on a variety of disparate analytical tools and resources, was inefficient and daunting for team managers.

The solution implemented by NearForm was the co-creation of a novel product named MARVAL, grounded in thorough research with industry experts. This involved building a robust MVP with two core tools for roster management and draft planning, designed to convey trustworthy data and confidence indicators. NearForm successfully delivered the product for draft season, allowing for crucial testing and validation. The feedback was integrated into subsequent iterations, resulting in a significant product improvement that more closely aligned with users' real-world needs.

SumerSports