Case Study: RTD improves site performance and content management with NearForm and Sanity CMS

RTD boosts page views 40% with NearForm

RTD, a metro transit agency, faced the challenge of migrating its consumer-facing website from an outdated CMS platform within a strict seven-month timeframe. Partnering with vendor NearForm, the project required a complete overhaul, including a redesign, renewed information architecture, and a transition to the Sanity headless CMS before their existing contract ended.

NearForm implemented a solution by forming a unified, cross-functional team that managed the entire process from research to delivery. The result was a successful on-time launch that empowered RTD's marketing team with simplified tooling and significantly improved site performance. The measurable impact included a 15% decrease in bounce rate, a 40% increase in page views, and a 30% improvement in page load speed.

RTD