Case Study: Leading Global Sports Apparel Brand achieves 74% more store visits with Near

Leading Global Sports Apparel Brand

Leading Global Sports Apparel Brand partnered with Near to boost sales for a year-end promotion across five store locations in Singapore. The brand needed a way to identify and reach the right audience at scale to build awareness and drive store footfall.

Near used its Allspark SaaS audience product to curate and target custom audience segments based on location, age, gender, content consumption, interests, and visit patterns. The campaign drove strong results, with store footfall increasing by 74.4% and exposed audiences showing a 42.33% lift in attribution versus unexposed audiences, while also surfacing valuable insights about who was visiting the stores and where walk-ins were strongest.