Case Study: QSR selects a new location with Near’s mobile location data

How a QSR used Near’s mobile location data to select a new location

QSR, a multi-location quick service restaurant chain, worked with Near to evaluate a prospective site in Westport, CT. The company needed to determine whether this new location would be a strong fit for its business by understanding who visited the site and how they behaved.

Using Near’s mobile location data and location intelligence reports such as Common Evening Location, Common Daytime Location, Pathing X, Demographics, and Location Affinity, Near helped QSR analyze the site’s trade area, customer origins, demographics, and nearby brand affinities. Near found that the location drew customers from across southwest Connecticut, including higher-income, educated families, with strong affinities for upscale brands like Whole Foods and Soul Cycle, giving QSR actionable insight into the site’s potential.