Case Study: a leading global QSR brand increases walk-ins by 65% with Near's real-time audience data

How a QSR brand increased walk-ins by 65% using Real-time Data

A leading global QSR brand wanted to drive awareness of a new limited-time pasta dish and increase foot traffic to eight specific outlets in Thailand. To meet this objective, they partnered with Near and utilized its audience SaaS product, Allspark.

Using Allspark’s real-time data, Near curated and targeted a specific "QSR audience" segment, which included recent visitors to the brand’s and competitors' stores. This strategy resulted in a 65% attribution lift in walk-ins for the targeted audience. The campaign was particularly successful with women (66% of walk-ins) and the 18-25 age demographic (64% of walk-ins), significantly boosting both awareness and store visits.