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22 Case Studies
Case Study: Ford Motor Company drives foot traffic at MIAS with Near
A Near Case Study
Ford Garners High Auto Enthusiast Walk-Ins at MIAS with Real-World Intelligence
Ford Motor Company worked with Near to drive awareness for the new Ford Everest at the Manila International Auto Show (MIAS) in the Philippines. The challenge was to increase foot traffic to the World Trade Center venue by reaching the right auto enthusiasts and potential buyers at the right time and place.
Near used its mobile location data and real-time audience targeting to build a segment of auto enthusiasts based on visits to Ford and competitor stores, then served rich media ads before and during the event, including nearby venue targeting. The campaign drove strong engagement and walk-ins, with 21% of users targeted near the venue later found at the auto show, twice as many walk-ins from users targeted around Ford stores versus event-area users, and higher engagement during event days and among youth and working professionals.
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