Case Study: Global Fast-Food Brand boosts millennial walk-ins with Near

Fast-Food Chain Wins Millennials with Data-Driven Marketing

Global Fast-Food Brand partnered with Near to promote a new limited-time pasta dish across 8 outlets in Thailand. The brand needed to raise awareness of the menu addition and increase footfalls from both its existing audience and nearby potential customers, using Near’s Allspark audience SaaS product.

Near built a QSR/fast-food audience segment from users aged 18–45 seen around the brand’s and competitors’ stores, then targeted that segment in real time to drive walk-ins. The campaign delivered a 65% attribution lift, brought in a strong millennial audience, and resulted in higher female visitation (66%) plus additional reach from older consumers, including 1,273 more people aged 45+.