Case Study: Leading Global Fast Food Chain boosts sales with Near

Competitive Intelligence Enables Global Fast-Food Chain Boost Sales

Leading Global Fast Food Chain, a global sandwich and salad brand, partnered with Near to boost product awareness and ultimately sales among loyal customers and potential fast-food consumers in Australia and New Zealand. The company needed a data partner that could identify and refine audience segments and provide actionable insights into their real-world behavior using data and analytics, leveraging Near’s Allspark SaaS audience product.

Near used Allspark to build and target existing-customer and competitor-based audience segments using location, visit frequency, demographics, affluence, and content-consumption data, then activated them with static and dynamic ads, including custom rich media creative. As a result, the brand increased product awareness, trial, and purchase frequency; Near also found that 40% of consumers aged 26–35 preferred the chain over competitors, 14% visited more than three times per month, and the brand had 10% more female consumers than competitors.