Case Study: Quick Service Restaurant achieves higher engagement with Near’s Allspark

Australian QSR Brand achieves higher than average engagement rates with Near’s Allspark

Quick Service Restaurant, an Australian QSR brand, wanted to better understand and engage customers after an Instagram teaser for a limited-time menu item generated major interest. To turn that demand into a smarter local marketing strategy, the brand worked with Near and its data intelligence platform, Allspark, to gain sharper insights into customer segments, behaviors, and nearby audiences.

Near and the adtech agency BIG used Allspark’s custom audience segmentation and proximity targeting to run a hyper-local campaign. The effort delivered 616,229 views, an average of 3 views per user, and a 9.95% CTR, with especially strong engagement among females, 25–34 year old professionals, and students, helping Quick Service Restaurant optimize its marketing mix and ad spend.