Case Study: Leading Household Hardware Retailer achieves 71% uplift in store visits with Near

Australia and New Zealand’s leading household hardware retailer sees 71% uplift in store visits

Leading Household Hardware Retailer, a leading hardware retailer in Australia and New Zealand, wanted to drive more foot traffic to its stores by targeting both its own customers and competitors’ shoppers. The company worked with Near, using Near’s Allspark platform to identify recent store visitors and audiences seen at competitor locations.

Near used Allspark to build precise audience segments based on location history, visit frequency, demographics, and other data, then retargeted those users with mobile ads featuring offers and discounts. The campaign delivered a 71% uplift in store visits, with exposed audiences 71% more likely to visit a store than the control group, and achieved a 0.86% CTR over the three-day campaign.