NEAR Protocol
6 Case Studies
Case Study: Hip Hop Heads launches a consumer-friendly NFT marketplace with NEAR Protocol
A NEAR Protocol Case Study
Hip Hop Heads launches 103-piece NFT marketplace on NEAR in 37 days
The customer, Hip Hop Heads, aimed to launch an NFT marketplace dedicated to hip-hop culture but sought to overcome the common challenges of complicated user onboarding and ensuring creators received royalties from secondary sales. They partnered with vendor NEAR Protocol to leverage its blockchain infrastructure for this project.
NEAR Protocol implemented a solution that allowed the marketplace to accept credit card payments, drastically simplifying the purchase process for users. The platform utilized NEAR's contract-level NFT standard to embed royalties directly into the NFT code, guaranteeing that a percentage of all secondary sales would automatically go back to the original artists or their estates. This provided a seamless experience for fans and ensured perpetual financial benefits for the creators.
View this case study…