Case Study: Texas Born Stores achieves frictionless checkout and faster transactions with NCR Voyix self-checkout

Texas Born Stores - Customer Case Study

Texas Born Stores (TXB), a well-known convenience store chain, wanted to enhance its customer experience by offering diverse checkout options. Their challenge was to increase foot traffic and transaction speed in their larger stores while also improving labor efficiency. They partnered with NCR Voyix to find a solution.

NCR Voyix, through its partner Dumac, delivered an optimal store layout that integrated self-checkout and traditional checkout stations. This solution moved approximately 40% of transactions to self-checkout, significantly improved customer flow during peak hours, and provided a competitive edge. The implementation had a positive impact on revenue and allowed TXB to reallocate staff to more effective roles, maximizing efficiency.

Texas Born Stores

Kevin Smartt

Chief Executive Officer