Case Study: Society for Science creates a clearer, more unified digital experience with nclud

Society for Science unifies 2 sites with nclud after 800+ audience survey responses

The Society for Science, a nonprofit dedicated to scientific literacy and education, faced challenges with its digital presence. Its multiple websites created a confusing experience for its diverse audience groups, leading to difficulties in completing tasks like competition applications and finding information. To address this, the organization engaged nclud for a comprehensive strategy and user experience service.

nclud implemented a research-informed UX design strategy, leading to a revitalized brand and a new modular website. The solution combined multiple digital properties into a single, cohesive site with restructured information architecture. This resulted in a more efficient and enjoyable backend experience for staff and a more approachable, established frontend for users, ultimately reducing confusion and improving engagement.

Society for Science