Case Study: ideas42 builds a movement for values-aligned banking with nclud

ideas42 improves site usability with nclud after 10 tests

ideas42 hired nclud, a creative agency, to design and build an interactive website and campaign. The challenge was to build a movement that helps consumers find and switch to pro-climate financial institutions, addressing issues at the intersection of racial, climate, and economic justice.

nclud implemented a strategy focused on a positive user experience, which included extensive usability testing and a bold, flexible design system. The solution centered on a streamlined website with a primary call to action to "Find a Good Bank," moving away from initial concepts that users found shaming or confusing. nclud successfully delivered a tool that makes it easy for people to align their money with their values.

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