Case Study: Carnegie Institution for Science boosts donations and engagement with nclud's website redesign

Carnegie Institution for Science boosts donations and simplifies giving with nclud

The Carnegie Institution for Science, a nonprofit organization dedicated to scientific discovery, partnered with the creative digital agency nclud to overhaul its website. The institution faced a challenge common to nonprofits: its communication had become too internally focused, which led to a lapse in donor engagement and a poor user experience for its audience. Its primary goals were to increase donations, create a mobile-first design, and better onboard millennials into the scientific world.

nclud implemented a comprehensive strategy focused on design and user experience to make the institution's mission more approachable. The solution included a functional and intuitive responsive design, beautiful imagery to create a sense of wonder, and a streamlined donation process that reduced the number of clicks required to give. By putting giving front and center and humanizing the science through stories and photography, nclud helped Carnegie Science better communicate with science enthusiasts and donors, leading to an increase in donations.

Carnegie Institution for Science