Case Study: Midwest Photo Exchange streamlines multichannel order entry with nChannel

Midwest Photo Exchange cuts half-day order entry to milliseconds with nChannel

Midwest Photo Exchange (MPEX), a multichannel retailer of photography equipment, faced a significant challenge integrating its Magento web store with its CounterPoint POS system. This disconnect forced employees to manually re-enter hundreds of online orders daily, a process that cost up to $15,000 annually in staff time and led to shipping errors and data loss. They needed a reliable solution to automate this data flow.

nChannel provided the integration solution, seamlessly connecting MPEX's Magento, Amazon, and eBay sales channels with its CounterPoint POS. The implementation eliminated manual order entry, saving the company $15,000 a year and freeing up half a day of staff time daily. The solution also ensured accurate, real-time inventory syncing across all platforms, allowing for faster price updates and helping MPEX attract and retain more customers.

Midwest Photo Exchange