Case Study: What's On Shetland refreshes Shetland.org to boost engagement with NB Communication

What's On Shetland refreshes Shetland.org with NB Communication and 20+ new content sections

The customer, What's On Shetland, operates the Promote Shetland destination marketing service and needed to modernize its outdated flagship website, shetland.org. The challenge was to improve the site's performance, refresh its content, and align it with a new brand proposition to better market the islands as a place to live, work, study, visit, and invest. Vendor NB Communication provided a range of services including digital strategy, website design and development, and ongoing digital marketing.

NB Communication conducted a thorough analysis and overhauled the website, ensuring it complied with the new "Islands of Opportunity" brand. The solution involved adding extensive new content, interactive digital guides, campaign microsites, and an accommodation search portal. The results include a modernized, brand-compliant site that effectively showcases engaging multimedia content to attract a wider audience to Shetland.

What's On Shetland