Case Study: St Magnus Way enhances pilgrimage tourism with NB Communication’s interactive website and mobile app API

St Magnus Way launches interactive pilgrimage site in 7 minutes with NB Communication

St Magnus Way, an interactive pilgrimage walking route in Orkney, needed a new website to promote the trail and act as a hub of resources for walkers. They approached vendor NB Communication to build this online platform, moving away from WordPress to a more flexible CMS, and had a tight timeline to coincide with the route's opening.

NB Communication designed a website featuring an interactive map and a filterable multimedia resources database. The solution was launched on time and on budget, with the client praising the user-friendly CMS that saved significant administrative time. NB later provided an API that fed all website content into a mobile app, creating a rich online and offline experience for walkers.

St Magnus Way