Case Study: Shetland Tall Ships Ltd achieves widespread media coverage and sold-out events with NB Communication

Shetland Tall Ships Ltd drives sold-out concerts and 40+ press passes with NB Communication

Shetland Tall Ships Ltd faced the challenge of raising awareness and building excitement for its hosting of the prestigious Tall Ships Races in Lerwick. They required a clear communications strategy to manage public information and develop strong relationships with media partners to maximize the event's profile. They engaged NB Communication for a comprehensive PR and marketing campaign.

NB Communication implemented a 12-month PR and communications campaign that included press releases, media accreditation, and multi-platform advertising. This solution generated widespread positive coverage, including a segment on the BBC's The One Show. The results included over 40 accredited media personnel, thousands of concert tickets selling out within hours, and successful management of a royal visit, delivering a hugely successful event for Shetland Tall Ships Ltd.

Shetland Tall Ships Ltd