Case Study: Shetland Recreational Trust boosts MORE4Life membership sign-ups with NB Communication

Shetland Recreational Trust launches MORE4Life with NB Communication, driving thousands of sign-ups

Shetland Recreational Trust, which operates eight leisure centers across Shetland, appointed NB Communication to develop a multi-channel publicity campaign. The challenge was to raise awareness and drive subscriptions for its new, affordable MORE4Life membership scheme, which included creating an intuitive online sign-up page and effectively communicating the program's benefits to the public.

NB Communication devised a strategy involving a new landing page, PR, media releases, and social media to promote the launch. The campaign successfully generated positive media coverage and resulted in thousands of new members signing up for the MORE4Life scheme, helping Shetland Recreational Trust meet its membership targets.

Shetland Recreational Trust