Case Study: Shetland transforms its brand identity with NB Communication

Shetland overhauls its brand in 2020 with NB Communication

Shetland, a group of islands seeking to promote itself, faced the challenge of an outdated brand that no longer reflected its modern ambitions and potential. The existing brand guidance was over a decade old and not aligned with the islands' current situation or aspirations across key audiences like tourists, investors, and potential new residents. They engaged vendor NB Communication to undertake a significant place branding project.

NB Communication developed a comprehensive new brand proposition titled "Islands of Opportunity." Their solution included extensive research, workshops, and the creation of a full suite of new assets including a modern marque, brand guidelines, a color palette, and a defined tone of voice. The project resulted in a complete overhaul of all promotional assets for the Promote Shetland service, enabling a stronger, more consistent, and compelling story to be told about the islands' future.

Shetland