Case Study: ReFLEX Orkney achieves clearer customer engagement with NB Communication

ReFLEX Orkney launches a £28.5 million energy website with NB Communication

ReFLEX Orkney, a £28.5 million project aiming to decarbonize the Orkney islands' energy system, needed a website to clearly explain its new integrated energy system and encourage local sign-ups. The challenge was to make this cutting-edge project easily understandable and to sell its benefits to two distinct audiences: individuals and businesses. NB Communication was commissioned to design and develop this practical, easy-to-navigate website.

NB Communication designed a bright, contemporary website with clear signposting and compelling graphics, including an interactive map of Orkney's renewable energy projects. The solution split content into 'For home' and 'For business' sections, making it easy for each audience to find relevant information and sign up. Following the launch, NB Communication enabled ReFLEX to effectively communicate its offering and successfully launch its customer sign-up during the pandemic, later adding features like an interactive Carbon Calculator.

ReFLEX (Responsive Flexibility) Orkney