Case Study: Orkney 2025 achieves a distinctive heritage-inspired brand with NB Communication

Orkney 2025 launches a distinctive brand for the 2025 games with NB Communication

The customer, Orkney 2025, faced the challenge of creating a fresh and distinctive brand identity for their upcoming international Island Games that balanced Orkney's rich cultural heritage with a forward-thinking vision. They needed to avoid clichéd Scottish symbols and instead develop a brand that resonated locally and internationally, embodying their mission to "Inspire – Encourage – Involve". They engaged NB Communication for brand development to achieve this.

NB Communication developed a unique brand identity by drawing inspiration from Orkney's Viking heritage and the stained glass of St Magnus Cathedral. The solution involved creating modified Viking rune symbols to represent the games' sports, resulting in a vibrant and flexible design system. The client was highly satisfied with the final logo and branding, which was also applied to a new website. The work successfully captured the essence of Orkney's heritage while creating a modern identity for the international sporting event.

Orkney 2025