Case Study: Lows Orkney modernises its brand and website with NB Communication

Lows Orkney modernises brand and website with NB Communication in under 130 years of heritage

Lows Orkney, a property and legal services firm, sought to modernize its brand and raise awareness of its full range of services beyond its established identity as primarily an estate agency. The challenge involved overhauling its corporate positioning, visual identity, and outdated website to better reflect its status as a leading professional services organization in Orkney. They engaged NB Communication for brand development and website redevelopment services.

NB Communication conducted an in-depth brand strategy workshop to define a new value proposition, which informed a refreshed visual identity and a completely redeveloped website. The new site integrated the Reapit property management system and Mailchimp for automated email marketing. The solution provided a more modern, consistent brand and a streamlined digital experience. Since the launch, Lows Orkney has received positive feedback on the new branding and website, which have been applied throughout their offices to provide a more modern and welcoming customer experience.

Lows Orkney