Case Study: A.G. Barr achieves stronger ecommerce and marketing results with NB Communication

A.G. Barr drives 354k website visits in 6 months with NB Communication

A.G. Barr, the maker of the iconic IRN-BRU soft drink, sought to standardize its brand websites and create a fresh ecommerce and marketing platform for IRN-BRU. The challenge was to develop a site that faithfully showcased the brand's fun and vibrant identity while delivering a seamless user experience and providing excellent technical functionality to support digital marketing, promotions, and merchandise sales. NB Communication was engaged to provide a solution using Shopify ecommerce design and development.

NB Communication tailored a Shopify theme to center the IRN-BRU brand identity, creating a sleek and high-performing site. The solution included integrated email marketing for competitions and a dedicated page featuring the brand's legendary adverts. The results were significant, with the site achieving 354,000 visits and 64,000 competition entries within six months of its launch. NB Communication's work successfully delivered a cost-effective website that enhanced consumer engagement and drove commercial benefits for A.G. Barr.

A.G. Barr