Case Study: TechCrunch boosts engagement and clickthrough rates with Naytev

TechCrunch - Customer Case Study

TechCrunch, the technology news publisher, worked with Naytev to improve ticket sales for its events while also increasing reader loyalty and newsletter signups. The team wanted to better understand which social and evergreen content would perform best, since the winning creative was often not the one they expected.

Using Naytev’s testing platform, TechCrunch ran over 1,000 content tests to optimize post copy, images, and creative combinations across social and native advertising. Naytev helped TechCrunch achieve a 67% higher engagement rate, 173% higher clickthrough rate, and 31% higher video view rate, while also reducing costs by 21% per impression, 36% per click, and 28% per engagement.

TechCrunch

Travis Bernard

Director of Audience Development