Case Study: Inc. boosts engagement and clickthrough rates with Naytev

Pioneering Branded Content with Naytev

Inc. used Naytev’s BrandView to modernize its branded content approach and improve how its articles and videos resonated with audiences. The challenge was to create client content that was not only compelling, but also cost-effective and well-received across a wide range of campaigns.

Using Naytev, Inc. A/B tested branded content to identify the best-performing presentation for each campaign and streamline sponsor attribution for Facebook publishing. The result was stronger performance and engagement, including a 154% increase in engagement rate, a 310% increase in clickthrough rate, and a 58% increase in video view time.

Inc.

Rich Russey

Vice President , Sales