Case Study: Meredith Corporation boosts audience engagement with Naytev

Meredith Corporation boosts engagement by 40% with Naytev

Meredith Corporation sought to increase audience engagement for its Time magazine property. To meet this challenge, they turned to Naytev's social media optimization platform for A/B testing capabilities to improve their content performance.

Naytev's solution enabled Meredith to A/B test content variations and automate publishing workflows. This resulted in a 40% increase in engagement and a 55% time savings for the team, significantly improving both content performance and operational efficiency.

Meredith Corporation