Case Study: Kiplinger boosts traffic and streamlines publishing with Naytev

Kiplinger - Customer Case Study

Kiplinger, a business and personal finance publisher, needed to increase website traffic while streamlining social publishing. As a one-person social media team, Benjamin Demers wanted a faster, more reliable way to package high-quality content and get it in front of the right audience the first time, without wasting time on reposts or manual work.

Naytev provided a unified social optimization platform with A/B testing, dark testing, and automated publishing across networks. Using Naytev, Kiplinger saw a +49% engagement rate and +104% clickthrough rate, while tested posts performed 130% better than untested posts. The company also reduced costs by 12% per impression, 22% per click, and 14% per engagement.

Kiplinger

Benjamin Demers

Social Media Manager