Case Study: CreditCards.com boosts engagement and clickthroughs with Naytev

Creating a "Test and Learn" culture with Naytev

CreditCards.com partnered with Naytev to better understand which messages and creative would resonate most with their readers. Their challenge was building a stronger “test and learn” culture so they could tailor content to specific audiences and improve performance before publishing.

Using Naytev to optimize Facebook content before publishing and then amplify the top performers with paid media, CreditCards.com created a more effective testing workflow. Naytev helped them uncover surprising insights, such as video thumbnails without text outperforming those with headlines, and delivered measurable gains including a 41% increase in engagement rate, a 124% increase in clickthrough rate, and a 113% increase in video view rate.

CreditCards.com

Elise Schenk

Social Media Manager