Case Study: Clique Brands boosts social performance with Naytev

Clique Brands - Customer Case Study

Clique Brands, the media company behind Byrdie, Who What Wear, and MyDomaine, wanted to improve conversion performance on Facebook and Instagram. Working with Naytev, they used social creative testing to better package content for distribution and identify what resonated most with their audience.

Naytev helped Clique Brands test different creative combinations across paid social campaigns, including images and messaging variations. The results included a 63% increase in clickthrough rate, a 100% increase in engagement rate, and a 79% increase in conversion rate, along with campaign-specific wins such as 57% cost reductions, 190% higher engagement, 46% cost savings, and 72% more referrals.

Clique Brands

Allie Mitchell

Paid Media Strategist