Case Study: DramaFever boosts Facebook engagement and video views with Naytev

Amplifying Video Streaming Audience Growth with Naytev

DramaFever, a Warner Bros. company and one of the largest online distributors of international televised content, wanted to grow its audience and improve Facebook performance across articles and video posts. To do that, it used Naytev’s content presentation testing platform and post scheduling tools to optimize how its content appeared on Facebook.

With Naytev, DramaFever tested up to 16 versions of each post before publishing, then shared the best-performing message with fans. Naytev helped drive stronger results, including an average +457% higher clickthrough rate and +22% higher video view rate, plus notable gains such as 193% more referral traffic and 77% more video views with 36% longer view time.

DramaFever

Dan Acton

Social Media Director