Case Study: United Motorcoach Association boosts exhibitor revenue with Naylor Association Solutions

United Motorcoach Association - Customer Case Study

The United Motorcoach Association (UMA), North America’s largest association of professional bus and motorcoach companies, needed a no-risk way to better engage exhibitors and grow non-dues revenue through its communications platforms. UMA wanted a seamless experience for exhibitors and vendors who needed both advertising and event space, and worked with Naylor Association Solutions across event and communications services.

Naylor Association Solutions developed a coordinated sales approach that combined exhibit and sponsorship sales for UMA’s annual conference with advertising sales across the membership directory, Bus & Motorcoach News, BusRates.com, the conference show daily, and print and digital show guides. This helped Naylor surpass overall revenue goals by 105%, increase new exhibitors by 25%, raise membership directory revenue by 63.7%, and improve retention to 58%, while also boosting exhibitor rebooking and creating a better member and vendor experience.

United Motorcoach Association

Maggie Vander Eems

Vice President of Operations