Case Study: NACAS boosts magazine revenue and member engagement with Naylor Association Solutions

National Association of College Auxiliary Services - Customer Case Study

National Association of College Auxiliary Services (NACAS), the largest auxiliary services support organization for higher education, needed a better way to manage its magazine and member communications. Its in-house publishing efforts were costly and inefficient, and the organization lacked the expertise and resources to produce content, sell advertising, and print the publication while also finding new ways to grow revenue and engagement.

Naylor Association Solutions stepped in to manage NACAS’s magazine, e-newsletters, and NACAS tv video platform, providing editorial support, content strategy, sponsorship coordination, and advertising sales. The result was a major turnaround: annual magazine advertising revenue rose to nearly $70K from an average annual loss of about $65K, individual membership increased by almost 40%, magazine subscriptions nearly doubled from 3,000, and NACAS gained stronger member engagement, more business partners, and more conference exhibitors.

National Association of College Auxiliary Services

Caleb Welty

Chief Marketing Officer