Case Study: American College of Emergency Physicians achieves 100,000 congressional messages on PPE shortages with Naylor Association Solutions

How ACEP Directed 100,000 Messages to Congress about PPE Shortages

The American College of Emergency Physicians (ACEP) needed a fast way to rally support around a critical shortage of personal protective equipment (PPE) during the early COVID-19 crisis, when emergency physicians were at risk and in-person advocacy was impossible. ACEP worked with Naylor Association Solutions to power a digital advocacy effort using Phone2Action technology.

Naylor Association Solutions helped ACEP launch the “Prioritize PPE” campaign with a shareable landing page that let advocates contact members of Congress in one tap. The campaign generated more than 100,000 messages from about 33,000 participants in just over a week, with nearly 35,000 total participants and 70% of them new to ACEP advocacy; ACEP also saw 40,007 new advocates added in the following weeks, a 5,551% increase. The effort helped push PPE into the national conversation, earned congressional attention, and expanded ACEP’s advocacy reach.

American College of Emergency Physicians