Case Study: American Bankers Association boosts banking journal revenue with Naylor Association Solutions

American Bankers Association - Customer Case Study

The American Bankers Association (ABA) worked with Naylor Association Solutions to address challenges with its ABA Banking Journal magazine. ABA had been subsidizing the publication at a loss, ad sales were declining, and staff wanted greater control over editorial management while reducing financial exposure.

Naylor Association Solutions implemented a shared model in which it handled ad sales, design, printing, and delivery while ABA managed the content of the magazine and online publication. This arrangement improved collaboration around overlapping sponsorship relationships and delivered strong results, including a 350% revenue increase in two years, 150% growth in website sessions, 160% more page views, and a 15% increase in podcast sponsorship revenue.

American Bankers Association

Charlotte F. Birch

Senior Vice President, Member Communications