Case Study: SapientNitro achieves scalable, reliable DMP performance and real-time digital engagement with Navisite

Looking to the Cloud for a Complete Solution

SapientNitro, part of Sapient, is a marketing agency that creates integrated, always-on brand experiences. It needed to offer clients a fully managed, powerful data management platform (DMP) hosted on a flexible cloud that could absorb unpredictable traffic spikes and remove the burden of day-to-day operations from clients.

Partnering with Navisite, SapientNitro delivered a cloud-based subscription DMP on NaviCloud featuring auto-scaling, hybrid dedicated hardware for security and performance, and disaster recovery. The solution enabled real-time, personalized engagement—exemplified by EngagedFan and EngagedTraveler—providing reliable uptime during surges and stronger customer experiences across multiple industries.

SapientNitro

Mohammad Wasim

Worldwide Infrastructure Lead