Case Study: Bartell Hotels achieves a 5% CTR lift and $118,778 from re-engaged guests with NAVIS

Take Marketing Automation to the Next Level

Bartell Hotels was seeing strong ROI from their marketing automation but faced stagnant open and click‑through rates across LifeCycle and ad hoc sends. They were using Navis Reach™ (with LifeCycle) and engaged Navis to implement more intelligent targeting and re‑engagement strategies to drive incremental revenue.

Navis Professional Services performed a CRM health audit and ran a 4‑month program that included a custom “Preferences Center” landing page (capturing preferences from ~10% of the database), a 90‑day three‑part re‑engagement campaign with personalized offers, and a formal data clean‑up. Navis’s work delivered an average 5% lift in CTR, re‑engaged 20% of sleeper contacts, and generated $118,778 in incremental room revenue.

Bartell Hotels